They asked me to wack a guy, it was quite funny to do that.
I'm trying to get initiated, so they're putting me through a series of challenges in order to be in the family, make it into this small box of families. The concept is I'm trying to adopt myself in this family. I had a lot of fun doing the scenes where I had to pretend to wack a guy in the head in the freezer. "Emily" is the more emotional video I’ve made so far. I'm always trying to move people with videos. He came up with the idea of having the love interest in the video be a model from the mafia family.
He’s a really fun guy to work with, we collaborated on this video. He's done some of The Black Keys videos, he’s done other various other amazing things. I worked with the director Bryan Schlam, who’s an amazing comedy writer. I did want to do something that felt a bit like a rom-com. I watched “September” last night! Are these all your vision and ideas?
I thought it was an important and moving element of the video, hopefully people enjoy it. There's not a lot of information out there for when you're going through something like that. My partner in the video has a miscarriage, so that raises awareness. It basically follows a couple having a child and they lose the child. I was lucky enough to work with him to do some acting.
It's my favorite TV Show and this director is a hero of mine. I don't know if you're familiar with that show in America, but it's really big here. I was lucky enough to work with the director of Peaky Blinders. It's very much if you listen to the lyrics, they’re telling the story. It couldn't be any name that ended with an "a.” It had to roll off the tongue and Emily had the perfect syllables. Because Arthur is quite harsh, it's also a first name. It just had to, that was the best sounding name to add. I figured out that the first name ought to end with a ‘y’. Well because not many names sound good with the name Arthur to be honest. I'd already picked out my daughter's name before I ever had her, I thought Emily would be a nice name. I thought “wouldn't it be a cool thing to do, to write a letter that’s very honest and open about how scary the prospect of being a dad is?” I don't think he’ll be perfect - no parent could be perfect, but the idea that I‘d always be there for my daughter. Talk about your new song "Emily.” What made you dedicate a song to your future daughter?ĭuring the time I was writing these bunch of songs, it was in the first lockdown and having a child was a very real possibility. People have told me many times that my music has helped them get through dark times, I'm grateful I've got that. Because my music is very very vulnerable, it's very honest. Sometimes that can make people take advantage of me, but I like to think it's a gift as well. Have you always been so vulnerable in your music? Read below as we discuss his vulnerability, what inspired “Emily,” the music video, going back on tour, new album It'll All Make Sense In The End, his favorite song to perform in a set, goals, and more! In April of next year, Arthur will take his talents on the road, doing a 20-show run through North America.įlaunt caught up with James Arthur via Zoom who was located in the south of England where it’s getting chilly.
The guitar-driven project sees Arthur reminiscing on the music he started out making as a teenager during his rock band days.Īrthur boasts an immense following of over 7.5 million combined followers across all social media platforms, reminding audiences how important it is to stay true to who you are. Now, It’ll All Make Sense In The End has arrived, and we can’t get enough. Stemming off the success of his previous releases - “ September” with 50 million streams, the autobiographical “ Medicine” with 60 million, and “Emily” dedicated to his future daughter - fans could hardly wait for the release of his newest album. I'm always trying to relate to people around the world with my music, that's the goal.” Now, I'm here trying to make music for people who want to be uplifted, or feel lost or broken. I try to be my authentic self the whole time. In describing himself, Arthur states, “I write music from the heart. From his heartfelt ballads to his cinematic visuals, the vivid storytelling does not go unnoticed, as his honest and vulnerable lyrics cut deep into the hearts of all those who listen. Hailing from Middlesburgh, UK, the multi-Platinum recording artist is a master of his craft, meticulous in detail with everything he encounters. If there’s one word to describe James Arthur and his music, it would be beautiful.